Audio Walkthrough for Busy Reviewers
16-minute deep dive into the research process and design decisions
Code on Git Hub
Project Overview
Using Design Thinking, Lean UX and Agile methodologies to translate complex blockchain
capabilities into a familiar trading experience for Indian investors.
Research Process
Understanding how Indian investors trade and what makes them trust digital platforms
Discover (Design Thinking)
Semi-structured Interviews
9 participants: first-time investors, experienced traders, financial advisors
7-Day Diary Study
Real-world frustrations with fees, risk and support in existing apps
Secondary Research
Global platforms, SEBI policies, India's digital infrastructure
Key Personas
Raj, 22, Udaipur
First-time investor, curious but with low financial literacy
Riya, 31, Mumbai
Experienced investor, wary of opaque fees and complex products
What I LearnedInvestors struggled to see what happens between order placement and settlement, did not fully understand fees or risk, and found blockchain terminology intimidating rather than reassuring.
Target audience
Young Indian tech-savvy retail investors seeking low-fee, 24/7 blockchain-based stock trading via a simple mobile experience.
Hypothesis & Test (Lean UX)
Key Hypotheses
- Plain-language blockchain timelines and clear fee breakdowns will increase perceived trust
- Embedded education will reduce hesitation when using blockchain-enabled features
- Visible access to human support will make investors more comfortable
Prototyping & Testing
- Low-fi wireframes for key flows
- Early UI explorations with UX Pilot & Figma MCP
- Remote usability tests with realistic tasks
Results
- Task success rate on core flows
- 100%
- SUS score (System Usability Scale)
- 83.3
- Preferred hybrid support model
- 88%
Key Insights
Critical learnings that shaped the design direction
Transparency ≠ Trust Alone
Blockchain logs built credibility only when translated into human-readable timelines and paired with familiar UI patterns.
Hybrid Models Win
Digital platforms alone could not replace human reassurance; participants wanted clear regulatory structures behind the interface.
Education is Design
Glossaries, guided tours and progressive disclosure turned blockchain from intimidating to approachable by explaining concepts at the moment of need.
Inclusion is Contextual
Low-bandwidth modes, mobile-first layouts and multilingual UIs were essential for investors in Tier II/III cities with varied connectivity and literacy.
Core Idea
Fractional Ownership
Each traditional share is split into many on-chain tokens, allowing you to buy small portions instead of full shares.
Familiar Interface
The interface looks like a regular trading app. Blockchain technology works behind the scenes for transparency.
Transparent Records
Every trade and token movement is recorded on the blockchain for complete transparency and security.
per share
1 Share = 10 Tokens
How It Works for Users
Simple Trading Process
Choose Your Investment
Select a curated bundle for beginners or individual stocks for advanced users.
Enter Amount
Input your investment amount in INR. System converts to tokens based on live stock prices.
Instant Confirmation
Tokens are minted and blockchain records the transaction. You see a clean confirmation.
Portfolio Management
View holdings, performance, and gains/losses. Sell or rebalance anytime.
Combining traditional trading with blockchain innovation
Lower Entry Barrier
Start investing with any amount. No need to buy full expensive shares.
Blockchain Security
Every transaction is transparent and immutable on the blockchain.
Familiar Experience
Trade like you always have. Blockchain complexity stays hidden.
Design Outcome
From insight to UX solution
User Controlled Wallet
Self-custody offered as an option with strong guardrails: clear recovery flows, warnings before irreversible actions.
Replaced raw blockchain data and transaction id with a plain-language that explains each step from order to settlement.
ResultAll participants could locate their transaction state and reported feeling more confident about where their money was.

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Tokenized Stock & Pre-made stock bundle
- Smart Bundles are curated themed baskets of stocks (like “Tech Giants” or “Green Energy”) that let users invest in a ready-made mix instead of picking each stock individually.
- Community Voting lets users participate in decisions such as whether to add a specific stock to a bundle, displaying the current vote percentage so investors see what the community prefers before acting.
ImpactSmart Bundles helped users start investing faster with diversified themes, while Community Voting increased engagement and confidence by letting investors see and influence bundle decisions together.

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Compliance and System Health
- Reduced time to verify overall compliance and system health by centralizing key SEBI/RBI and security checks into a single dashboard.
- Increased stakeholder confidence by making licenses, audits, and ISO certifications visible and always up to date in one place.
- Improved operational transparency with real-time blockchain ledger visibility, helping teams trace and resolve issues faster.
ResultsUsers could quickly verify end-to-end compliance and security in one place, reducing effort and uncertainty while feeling more confident and in control of their financial operations.

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Guided and Classic modes
- Simplified trading flow with clear step by step actions
- Guided and Classic modes supporting beginners and experienced traders
- Transparent cost breakdown including brokerage and taxes
- Quick investment presets to reduce decision friction
- Preview order confirmation to increase transaction confidence
ImpactUsers gain clarity and control during trading through transparent costs and a simplified order flow. The interface lowers entry barriers for new investors while maintaining efficiency for experienced traders.

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Verification layer
- The interface introduces a blockchain transaction hash as a verification layer, allowing users to view the unique record of their trade on the blockchain. This adds transparency to the transaction process and reassures users that the trade is securely recorded and traceable.
- By integrating the hash within the confirmation screen, users can verify the authenticity of their transaction without leaving the trading flow, strengthening trust in the platform’s underlying system.

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Support and Settings
Users can quickly access help through multiple support options including AI assistant, live chat, ticket submission, and FAQs.
Real time availability indicators and clear support pathways reduce frustration and make problem resolution faster and more transparent.
ImpactUsers found it easier to access help through clearly organised support options such as AI assistance, live chat, and ticket support. This reduced frustration during issues and increased confidence that assistance is available whenever needed.

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KYC Verification
- The KYC interface simplifies identity verification by guiding users through a clear three step process: uploading a PAN card, uploading an Aadhaar card, and capturing a live selfie. This structured flow reduces confusion and helps users complete regulatory verification quickly and correctly.
- Clear upload instructions and visual guidance ensure users understand document requirements, improving completion rates while maintaining compliance with financial verification standards.

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StockChain
StockChain
Brand Name: StockChain
Core Value: Transparency, Security, Fairness
Typography
Colors
Quick Actions
Market Snapshot
RELIANCE +3.2%
INFY +2.8%
TCS +2.1%
HDFC BANK -1.7%
BHARTI AIRTEL -1.4%
ICICI BANK -0.9%
Total Balance
+₹1,234 this month
All · Price Alerts · Orders
Banking
Tata Consultancy Services
₹19,425.30
Recovery Options
After setup, you’ll receive backup codes. Save them in a secure location to regain access if you lose your device.
- Documents Submitted
- Verification in Progress
- Account Activation
Last updated: 2 min ago
Design Grid
- Base Screen Size
- 430 × 931 px (iPhone 14)
- Design Grid
- 4pt spacing system for consistent layout
- Padding/Margin
- 16pt standard margin, 24pt for large blocks
UI Icons
Prototype
Impact and reflection
Academic Contribution
Bridges blockchain theory with UX research, showing how design reduces cognitive friction in financial technology.
Practical Impact
Offers SEBI and Indian fintechs a roadmap for inclusive, trustworthy trading platforms.
"Blockchain is not the end goal, trust is. The real breakthrough wasn't technical; it was empathetic. A retail investor in Udaipur and a seasoned trader in Mumbai could both see themselves in the same transparent ecosystem."
Why transparent financial ecosystems matter?
This project demonstrates that the future of financial technology lies not just in advanced blockchain capabilities, but in making those capabilities accessible and trustworthy for everyday users. By bridging the gap between complex technology and human understanding, we can create truly inclusive financial ecosystems that serve India's diverse investor community.